Integrity

• Whatever we do, be interacting within the organization, interacting with our customers, or with societies we live in, we must do so with uncompromising integrity.
• By Integrity we mean trustworthy, with strong moral principles.

Intelligence

• We Value innovation.
• We work SMART (apply knowledge and skills rather than brute force).
• We encourage entrepreneurship with responsibility.

Energy

• We act and perform with speed and agility.
• We must adjust to new situation constantly with no time out.